OUR PROMISE
At La Prairie, we are reimagining the future of luxury,
aiming to positively impact the environment and society,
so that we can contribute to a more beautiful tomorrow.
We commit to have a positive carbon impact, use resources wisely, accelerate innovative and sustainable solutions, advance diversity and inclusion, and support community engagement in the areas where we operate.
OUR JOURNEY
We’ve been doing a lot behind the scenes to set our baseline and provide a solid foundation by analysing and understanding our impacts. Activities started with assessing materiality, measuring our organisational carbon footprint, refining ingredient sourcing and selection, improving product design, and making global distribution more efficient. But we’ve also been focusing on how we can inspire others and scale initiatives that are uniquely La Prairie.
Making Tomorrow Beautiful, Today is the result and the formalisation of this outlook.
OUR FUTURE
Our strategy, Making Tomorrow Beautiful, Today has clear ambitions and alignment with a focus on the topics of Nature, Innovation and People.