Imagine beauty differently
Building the foundations for a beautiful future.
La Prairie was built on a heritage of excellence, and today our diverse community continues to infuse that passion for excellence in everything we do.
The company looks to tomorrow through the lens of innovation,
constantly seeking out ways to combine dynamic growth with ethical, entrepreneurial and accountable business practices.
With an eye to the future, La Prairie contributes to a more beautiful world through a conscientious, caring commitment to the environment and to human potential and dignity.
LA PRAIRIE.
IMAGINE BEAUTY DIFFERENTLY.
Our Company
A timeline
1931
Clinique La Prairie was founded in 1931. Dr Paul Niehans begins his work in cellular therapy at the Clinique
1957
Dr Paul Niehans becomes the owner of Clinique La Prairie, devoting himself entirely to research into cellular rejuvenation. The Clinique becomes the epicentre for longevity treatments
1971
Following Dr Paul Niehans' passing, the Clinique La Prairie doctors and scientists continue to develop his ground breaking rejuvenation treatments based on the Cellular Therapy research
1977
The Clinique La Prairie creates La Prairie Laboratoires AG, in Montreux, Switzerland, dedicated to skincare
1978
La Prairie Laboratoires infuses the Exclusive Cellular Complex, a unique formulation based on Cellular Therapy, in a skincare creation for the first time
1982
Jacqueline Cochran Inc., an American premium cosmetics and fragrance company based in New York acquires the skincare brand La Prairie. Jacqueline Cochran Inc., owned by Cyanamid, is led by Italian aristocrat, Carlo Bilotti, an art collector and businessman
1987
The iconic Skin Caviar is unveiled by La Prairie, an audacious new skincare creation presented within a cobalt blue vessel inspired by Niki de Saint Phalle
1987
Georgette Mosbacher acquires La Prairie. The wife of a US Senator, and an American entrepreneur and activist, Mosbacher leads La Prairie as CEO and President for 4 years. The company goes from strength to strength
1991
Beiersdorf, a German holding company, buy La Prairie, at the time based in New York, from Mosbacher - La Prairie is able to grow and widen distribution internationally
1990s
La Prairie continues its pioneering work in scientific innovation with the development of their luxury skin care icons and exquisite collections
2008
La Prairie creates the Platinum Rare Collection, confirming La Prairie as the most luxurious skincare brand in the world
2011
A turning point in the history of La Prairie with the appointment of a new CEO and the commitment of substantial resources from holding company Beiersdorf to take the brand to the next level
2016
Relocating the Marketing teams from New York to Switzerland, La Prairie opens its headquarters in the land of its origins, Switzerland, in Volketswil, near Zurich
2017
La Prairie establishes a long-term partnership with Art Basel, the world's premier contemporary art fair, solidifying the company's intrinsic link with the world of art
2023
La Prairie opens "Maison La Prairie" in Bahnhofstrasse, Zurich, its first luxurious boutique - a haven of serenity and indulgence
2024
La Prairie moves to new Headquarters at Bellerivestrasse 36, in Seefeld, on the shores of Lake Zurich, establishing the company in the heart of a vibrant international city - a crossroad of luxury, art and nature
Our company
in facts and figures
Get to know La Prairie at a glance
14 Affiliates
We are present in over 80 markets worldwide
1500 Employees
90 nationalities amongst our workforce, reflecting the diversity of our clients
4 iconic skincare creations with over 30 years' lifetime
Extraordinary ingredients : Caviar, Platinum and Gold
Grounded in over 90 years of scientific knowledge
Continuously investigating new possibilities to push boundaries and develop new formulations
Our board of directors
Growing our business through team work