La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978. La Prairie endeavours to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

For our Global Travel Retail (TR) Team located in Volketswil, ZH we are looking for a motivated

Trade Marketing Manager Global TR

In this exciting and responsible position, you take care of the development and implementation of all retail activities in Global TR. Moreover, you improve sales and brand image at our counters by developing concepts to gain new customers to our brand and to enhance their experience. The evaluation, development and implementation of CRM in the TR sector is also part of your area of responsibilities.

Responsibilities
Trade Marketing & Retail Activation
Manages, coordinates & implements key trade animations with support of the involved regional teams.
Defines trade animations and on-counter event concepts, prepares briefings, guides and supports regional teams with implementation
Initialises and structures feedback from regions to measure implementations and defines measures for further improvements; handles
regional requests for operational marketing support and needed tools
Collects market info and prepares global overview for analysis and best practice sharing
Consumer concepts & CRM
Develops concepts to drive customers to our counters and to improve the customer experience at POS
Supports the implementation of consumer oriented concepts that help the brand and TR to further exploit its potential
(i.e. per nationality, age)with current focus on China and Chinese consumers
Defines required tools and manages the implementation with internal & external partners
Supports the training/coaching with material for roll-out of these concepts in cooperation with trainers, global coach and retail managers
Supports the brand to further develop and fine tune customer concepts to be implemented in TR in cooperation with TR Marketing,
Education & Retail Managers
Actively looks for implementation of CRM activities in TR as well as for the establishment of a regular progress reporting
Field Team Support
Manages / supports global TR event organization
Supports the global TR Retail Coach with the definition and roll-out of new service concepts and experience at POS
Supports the development of training/education material
Qualifications
Commercial Degree e.g. in Marketing or similar
Professional working experience in retail, preferably in the luxury and/or cosmetics industry
Experienced in events/outpost management in TR as well as on customer journey / international consumer behaviour
Exceptional organizational skills and ability to manage multiple assignments
Creative skills and retail orientation; diplomatic skills to enforce guidelines in a friendly manner
Organised and structured work approach; ability to work conceptually as well as hands on implementing
Good PC skills, in particular in PowerPoint
Fluency in English (written and oral), other languages are a plus
Willingness to travel
Starting date and Workload
As soon as possible; As per agreement / 100%
Location:
CH-8604 Volketswil, Zürich
Interested
If you are interested in this exciting opportunity, please send your application to:
Ms. Katharina Bösch at application@LaPrairieGroup.ch / Ref.: Trade Marketing Manager Global TR
www.laprairiegroup.ch