Our group is one of the worldwide leaders in high luxury skincare. Our products are renowned for their scientific expertise and their unparalleled commitment to quality and perfection. La Prairie stands for a unique combination of advanced science, sumptuous formulas, rare ingredients and attention to the details of luxury. La Prairie Group AG is 100% owned by Beiersdorf AG, Hamburg (Germany) since 1990.

For our Global Marketing Team with seat in Volketswil ZH we are looking for a

Global Trade Marketing Manager

In this interesting position you support the brand marketing activity to ensure that the 360 action plans follows an efficient business model. You interact closely with the Regions, and the key focus markets, to be constantly abreast of their needs, to share best practices and inspire the Global Development Marketing team. You work closely with the Marketing Development team to make sure that the overall promotional activity strengthens the marketing plan.

Responsibilities:

Regions-efficiency of business model:
is the point of contact for the Regions on their daily activity and the markets directly
defines KPIs to monitor efficiency of business model and compares them and shares best practices amongst Regions, Markets and Global and animates a bi-yearly overall feedback of market watch on competitive activity
gathers the marketing plans from focus markets
gathers and analyses most striking activities ( in-store events, digital …) to fuel the thinking for La Prairie own action plans
develops if need be specific requests to support Regional initiatives within the Global frame
fuels the Global Marketing team with the insight from markets on their daily business
organizes yearly meetings with key focus markets
leads task forces on specific projects , e.g. tracking Chinese customers WW along their customer journey

Sampling – Assortment- support of the core catalogue:
Recommends a full sampling strategy and works closely with Supply Chain to define the most cost-efficient approach, yet consumer-satisfactory, in terms of sampling
Helps to maintain a clear assortment list of saleable, samples, testers and salon and follows both with Regions and Supply Chain on managing the discontinuations
Monitors the evolution of the base catalogue

Kits and Gifts
proposes to the VP Global Marketing a full promotional strategy in line with brand image and growth objectives and develops the promotional calendar to perfectly match the launch calendar as well as support the base catalogue
develops the design and content of Kits and Gifts, with Creative and Supply chain
develops full 360 campaigns to create some strong in-store events for key promotional customer periods ( e.g. Chinese New Year, end year Holiday…) with Visual Merchandising and Digital
animates the Brand Manager on a yearly program, efficient, business-wise and cost-wise, yet innovative, and followed by the Regions

Translations:
Follows up the implementation of a new process between the brand and the markets to dramatically improve the level of quality of translations
Will have constant attention to markets feedback and make adjustments if need be
Oversees the quality of end translations and their timely implementation
Qualification Requirements:

Sampling – Assortment- support of the core catalogue:
Min of 7 years working experience in a similar function in the luxury skin care industry and holder of a relevant university degree
Has a good understanding of the different types of retail Internationally : Department Stores (for Asia and US) and European Perfumeries
Great organisational skills; ability to manage multiple projects in cross-functional collaboration
Proficient English skills, every other language is an asset
Creative, innovative person with a good sense of business and an entrepreneurial spirit
Well structured, good analytical skills and well experienced in project management
Start date:
As soon as possible
Location:
Industriestrasse 8, 8604 Volketswil, ZH, Switzerland
Interested:
If you are interested in this exciting position, please send your full application to: Ms. Andrea Fust,
application@laprairiegroup.ch
Ref: Global Trade Marketing Manager
www.laprairiegroup.ch