Our group is one of the worldwide leaders in high luxury skincare. Our products are renowned for their scientific expertise and their unparalleled commitment to quality and perfection. La Prairie stands for a unique combination of advanced science, sumptuous formulas, rare ingredients and attention to the details of luxury. La Prairie Group AG is 100% owned by Beiersdorf AG, Hamburg (Germany) since 1990.

For our Global Marketing Team with seat in Volketswil ZH we are looking for a

Global Senior Brand Development Manager

In this interesting position, you support the brand marketing activity to ensure that the 360 action plans follows an efficient business model. You interact closely with the Regions, to be constantly abreast of their needs, to share best practices and inspire the Global Marketing Development team. This collaboration ensures that the overall promotional activity strengthens the marketing plan.

Responsibilities:
Business model: a key strategic aspect, as the brand needs to redefine its existing business model, such as the ideal pace for launches, what are the key levers that the brand needs to focus on (or not ) and how should the markets split their investment to support the brand
Product development / expert categories – transversal products: a critical need for the brand to strengthen our product portfolio in expert propositions in all our key channels ( Department stores, perfumeries, digital )and enhance the brand image and luxury of service to our consumers ( e.g. masks…)
He/ She interacts closely with the Regions to be constantly abreast of their needs and to share best practices that can cross-fertilize from 1 region to the other.
Close collaboration with the Marketing Development team to make sure that all the 360 plans are focused, and that the markets have all the key levers we want them to support.
Full responsibility of the promotional / sampling strategy of the brand, in line with brand image and growth objectives
Development new products from concept to actual launch in the markets, so identify the strategic gaps for the brand in its current offer and proactively looks for new trends, new skincare concerns.
Helps to define an entire strategy on SPAs
Qualification Requirements:
Min of 7 years working experience in a similar function in the luxury skin care industry and holder of a relevant university degree
Has a good understanding of the different types of retail internationally : Department Stores (for Asia and US) and European Perfumeries
Great organisational skills; ability to manage multiple projects in cross-functional collaboration
Proficient English skills, every other language is an asset
Creative, innovative person with a good sense of business and an entrepreneurial spirit
Well structured, good analytical skills and well experienced in project management
Start date:
As soon as possible
Location:
Industriestrasse 8, 8604 Volketswil, ZH, Switzerland
Interested:
If you are interested in this exciting position, please send your full application to: Ms. Andrea Fust,
application@laprairiegroup.ch
Ref: Global Brand Development Manager
www.laprairiegroup.ch