La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978. La Prairie endeavours to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

For our regional headquarter in New York, we are looking for a

Director of eCommerce

In this role you are responsible for creating a top-notch digital strategy and developing a digital innovation roadmap for the North America digital businesses, including lp.com and all etail sites. You drive daily ecommerce revenue targets and manage day-to-day business levers to attract traffic, provide an immersive shopping experience, increase conversion and retention, ultimately driving sales and margins. In addition you support objectives of brand awareness, customer acquisition, engagement, and revenue through internally driven and agency-led digital media investments and work closely with marketing, sales, PR, global digital and CRM, finance, IT, and multiple external partners. You manage multiple agencies including order fulfillment and customer service center partner. The position reports to the Vice President, Marketing, and has two direct reports.
Key Responsibilities:
Sales and Budget Planning/Control
Build annual sales plan to meet monthly sales targets for Laprairie.com & Etailers, a collective $20MM revenue stream
Develop and manage $2.2MM budget for all digital programs, inclusive of media and social campaigns, eCommerce fulfillment, web enhancement
Manage and report on sales and annual P&L, with monthly review
Digital Marketing
Strategize monthly marketing initiatives as well as on-site promotional strategies (exclusive offers, limited editions, seasonal activities) and email promotional calendar
Lead and manage internal and external digital marketing programs across SEM, display, native, mobile, paid social, influencer program and email with an eye to sales goals, new customer acquisition and building our email marketing list
Develop and oversee regional social media strategy and activities (liaison with Global teams, PR, agencies)
Partner with Australia and LatAm teams to ensure best practices and to share incremental content for maximum brand exposure
Website Update and Enhancement Management
Manage all Creative/website briefs for Global Digital, CRM and Creative teams to integrate site features, content, merchandising, email, and marketing with US-specific plans
Responsible for US website enhancement projects, vendor selection and contractual process
Ecommerce Fulfillment & Operations
Oversight of fulfillment and distribution, customer service, order management and other technical partners (partner with LP warehouse)
Liaise with Education team to ensure ongoing support of customer service partner for seasonal schools, call center support
Analytics
Partner with Global Digital team and digital agencies and oversee all North America sales and promotional analytics.
CRM data mining for continually UX enhancements
Perform in-depth analysis with A/B testing, and propose solution for future initiatives
Qualification Requirements:
Minimum of 7 years of related experience, preferably in beauty and/or luxury, including management of internal staff and external vendors
Experience with Google Analytics, SEO/SEM optimization, paid social campaigns and Demandware/Magento
Self-reliant, self-motivated, solutions-oriented professional, with proven ability to deliver sales results and creative marketing solutions on time and on budget
Strong multi-tasking, detail-driven, organizational, collaboration & communication skills
Knowledge of and passion for the cosmetics and/or luxury business
Interested:
If you are interested in this exciting opportunity, please send your full application to: Ms. Lauren Silvi,
Lauren.Silvi@laprairie.com
Ref.: Director of eCommerce
www.laprairiegroup.ch